How Conversion Rate Optimization Boosts Sales and Increases Revenue

E-commerce presents tremendous opportunities for aspiring entrepreneurs and business veterans alike. Whether you’re starting a dropshipping store or selling a product of your own, leveraging the power of digital marketing can lead to exponential growth. While creativity is a major driving force in digital marketing, recognizing that it is also a numbers game can help yield better results. This post will discuss everything entrepreneurs need to know about conversion rate optimization (CRO). We will start by breaking down what conversion rate is in terms of marketing before discussing the benefits of CRO. Then, we will cover how to conduct a CRO audit to decrease the bounce rate and maximize your conversion rate.