Sell to businesses and retail buyers alongside your DTC store. Custom price lists, company accounts, net payment terms, minimum order quantities, and self-service portals — all on Shopify.
B2B Stores Built
Wholesale GMV
Avg. B2B AOV vs DTC
Running wholesale on spreadsheets, email orders, and a separate platform is expensive and error-prone. Shopify B2B lets you manage DTC and wholesale from a single admin — with custom price lists, company accounts, and net terms built in. We configure the entire B2B channel and build custom portals that make ordering easy for your wholesale buyers and efficient for your team.
Volume-based discounts, customer-specific price lists, tiered pricing, and percentage-off catalogs. Each wholesale buyer sees their negotiated prices when they log in — no manual quoting needed.
B2B on Shopify uses company accounts with multiple buyers, locations, and permissions. Purchasing managers can place orders, view company history, and manage their team — all self-service.
Net 15, Net 30, Net 60 payment terms assigned per company. Buyers place orders now and pay later with automated invoicing, payment reminders, and overdue tracking.
Assessment of your wholesale business — buyer segments, pricing tiers, order workflows, and payment terms. We design the B2B channel architecture before configuration begins.
Shopify B2B channel activation, company account setup, catalog assignment, and storefront theme configuration for wholesale-specific pages and navigation.
Buyer-specific pricing with volume discounts, fixed prices, percentage-off rules, and tiered quantity breaks. Each company sees their negotiated rates on login.
Company profiles with multiple locations, buyer roles, purchasing permissions, and spending limits. Self-service account management for your wholesale customers.
Net 15, 30, or 60 payment terms configured per company. Automated invoice generation, payment reminders, and overdue tracking integrated with your accounting.
Quick-order forms for bulk purchasing by SKU or CSV upload. One-click reorder from previous orders. Optimized for wholesale buyers who know exactly what they need.
For complex requirements beyond native B2B — custom portals with advanced filtering, custom catalogs, quote requests, approval workflows, and buyer-specific promotions.
B2B order data synced with your ERP, accounting, and warehouse. Wholesale reporting dashboards for revenue by company, product performance, and payment aging.
Every project ends with a production-ready Shopify store and these tangible outputs.
Fully configured Shopify B2B channel with catalogs, company accounts, and wholesale storefront
Custom pricing structures for every buyer segment with volume discounts and quantity breaks
Buyer profiles with locations, roles, permissions, and self-service account management
Automated invoicing with Net 15/30/60 terms, payment reminders, and aging reports
Bulk ordering interface with SKU search, CSV upload, and one-click reorder from history
B2B order and customer data synced with your accounting and warehouse systems
Onboarding guide for wholesale buyers covering account setup, ordering, and payment processes
30 days of post-launch support for configuration adjustments and buyer onboarding
We use the best tools in the Shopify ecosystem and modern frontend stack to deliver stores that are fast, reliable, and easy to maintain.
Native features
Extended functionality
Buyer experience
B2B billing
Business systems
B2B analytics
Get a free B2B assessment and see how much revenue a wholesale channel could add to your business.
Get a Free B2B Assessment →Yes. Shopify B2B lets you run both channels from a single admin. DTC customers see your regular pricing and storefront, while wholesale buyers log in to see their custom price lists, net terms, and B2B-specific catalogs. No separate store needed.
Shopify's native B2B features (company accounts, price lists, net terms) require Shopify Plus. For standard Shopify plans, we can set up wholesale functionality using third-party apps like Wholesale Club or SparkLayer. We help you choose the right approach for your budget and needs.
You create price lists with fixed prices or percentage discounts for specific products or collections. Each company account is assigned one or more price lists. When a buyer logs in, they see their negotiated prices everywhere — product pages, collections, cart, and checkout. Volume-based quantity breaks are supported too.
Yes. We set up self-service ordering so buyers can browse your catalog, add products to cart, and checkout with their net payment terms — no phone calls or emails needed. Quick-order forms and CSV upload make large orders fast. Reordering from past purchases is one click.
You assign net terms (Net 15, 30, or 60) per company. When a buyer checks out, they are not charged immediately — an invoice is generated with the agreed payment deadline. Shopify tracks payment status, and we configure automated reminders for upcoming and overdue payments.
Yes. We import your buyer list, company details, pricing agreements, and order history into Shopify B2B. Buyers receive onboarding emails with login instructions. We aim for zero disruption to existing wholesale relationships during the transition.
We build custom B2B portals for complex requirements — quote request workflows, approval chains, buyer-specific promotions, advanced reporting, and custom catalogs. Our B2B Enterprise tier covers these custom builds.
B2B on Shopify requires Plus. We build enterprise Plus stores with checkout customization, automation, and B2B channels.
Learn More →Sync B2B orders with your ERP, warehouse, and accounting systems for fully automated wholesale operations.
Learn More →Need custom B2B functionality? We build apps for quote workflows, approval chains, and advanced buyer portals.
Learn More →Tell us about your wholesale business and we will design a B2B solution that works for your buyers and your team.