The checkout is where revenue is won or lost. We build custom checkout UI extensions, post-purchase upsells, trust elements, and branded experiences that increase conversion and average order value.
Avg. Checkout Lift
AOV from Upsells
Checkouts Optimized
The average Shopify store loses 70% of shoppers between add-to-cart and purchase. Most of that abandonment happens at checkout — confusing layouts, missing trust signals, no express payment options, and zero personalization. We customize every element of the Shopify checkout to reduce friction, build confidence, and increase order value. On Shopify Plus, we use Checkout Extensibility for deep customization. On standard Shopify, we optimize every lever available.
Custom banners, trust badges, progress indicators, delivery date pickers, gift messaging, loyalty point redemption, and dynamic messaging — all built as native Checkout Extensibility extensions on Shopify Plus.
In-checkout product recommendations, post-purchase one-click upsells, order bump offers, and free-shipping threshold nudges. Data-driven offers that feel helpful, not pushy — averaging a 15% lift in average order value.
Security badges, money-back guarantees, estimated delivery dates, real-time shipping calculations, customer reviews at checkout, and payment security messaging. Every element designed to answer the question: "Is this safe?"
GA4 checkout funnel data, session recordings of checkout behavior, abandonment rate analysis, and competitive benchmarking. We identify exactly where and why shoppers drop off.
Logo, brand colors, typography, and custom CSS applied to the checkout. On Plus, we build branded checkout UI extensions for banners, custom fields, and layout modifications.
SSL badges, payment security icons, money-back guarantee messaging, estimated delivery dates, and return policy highlights placed at high-anxiety points in the checkout flow.
Shop Pay, Apple Pay, Google Pay, and PayPal Express configured and positioned for maximum adoption. Express payment can reduce checkout time by 60% and significantly lift conversion.
Product recommendations, order bumps, and free-shipping threshold nudges displayed during checkout. On Plus, these are native UI extensions. On standard Shopify, we use cart-level upsell strategies.
One-click post-purchase offer page shown after payment but before confirmation. Customers can add products without re-entering payment info. Typically converts 8–15% of buyers.
Gift messaging, delivery instructions, company fields, PO numbers, and custom validation rules. Address auto-complete integration for faster form completion and fewer errors.
Controlled experiments on checkout elements — trust badge placement, upsell offer types, express payment positioning, and copy variations. Statistical analysis to deploy only proven winners.
Every project ends with a production-ready Shopify store and these tangible outputs.
Funnel analysis with drop-off rates, session recordings, and prioritized improvement opportunities
Custom-built Checkout Extensibility extensions for branding, trust, and functionality (Plus)
In-checkout recommendations and post-purchase one-click upsell page with offer logic
Security badges, guarantees, delivery estimates, and return policy messaging deployed
Shop Pay, Apple Pay, Google Pay, and PayPal Express configured and A/B tested
Gift messages, delivery notes, and custom validation rules with address auto-complete
Statistical analysis of checkout experiments with revenue impact and winning configurations
30 days of monitoring, optimization, and iteration on checkout performance
We use the best tools in the Shopify ecosystem and modern frontend stack to deliver stores that are fast, reliable, and easy to maintain.
Shopify Plus
Revenue optimization
Accelerated checkout
Buyer confidence
Data-driven optimization
Friction reduction
Get a free checkout audit with specific, data-backed recommendations to increase conversion.
Get a Free Checkout Audit →Any Shopify plan can benefit from checkout optimization — trust badges, express payments, cart improvements, and abandoned cart recovery work on all plans. Full checkout UI extensions (custom branding, in-checkout upsells, custom fields) require Shopify Plus and Checkout Extensibility.
Checkout Extensibility is Shopify Plus's framework for customizing the checkout experience. It lets us build branded UI extensions, custom fields, payment and shipping customizations, validation rules, and post-purchase pages — all without modifying checkout.liquid (which Shopify is deprecating).
Our clients see an average 28% lift in checkout conversion rate. The biggest wins come from express payment adoption (reduces checkout time by 60%), trust elements (reduces abandonment anxiety), and post-purchase upsells (increases AOV by 15% on average). The exact improvement depends on your starting point.
After a customer completes payment but before the thank-you page, we show a one-click upsell offer. The customer can add a product to their order without re-entering payment info. It is zero-friction and typically converts 8–15% of buyers, generating significant incremental revenue.
No. Checkout Extensibility extensions run in a sandboxed environment and are designed for performance. We test every extension for load time impact before deployment. Express payments actually speed up the checkout significantly.
Yes. We run controlled experiments on checkout elements — trust badge placement, upsell offer types, copy variations, and express payment positioning. Tests run until statistical significance before we deploy winners. This data-driven approach ensures every change is validated.
Basic Checkout takes 1–2 weeks. Advanced Plus Checkout takes 3–5 weeks. A Full Checkout Overhaul with A/B testing takes 6–10 weeks (testing requires traffic volume for statistical significance). We provide a timeline during the proposal phase.
Checkout is one piece of the funnel. Full CRO optimizes every step from landing page to confirmation.
Learn More →Unlock full checkout customization with Shopify Plus. We build enterprise stores with advanced checkout extensions.
Learn More →Optimize the subscription checkout flow with clear pricing, trust elements, and recurring billing transparency.
Learn More →Get a free checkout audit with specific data-backed recommendations. We will show you exactly where shoppers drop off and how to fix it.