Conversion-focused design for Shopify stores. From UX audits and wireframes to complete design systems — we create shopping experiences that look stunning and sell relentlessly.
Designs Delivered
Avg. Conversion Lift
Awwwards Nominations
Most eCommerce design focuses on aesthetics. Ours focuses on revenue. Every wireframe, every component, every interaction is designed around how real people shop online. We study your customers, map their journey, and craft a visual experience that guides them from curiosity to checkout — removing friction and building trust at every step. Design that wins awards and drives sales.
We start with customer research, competitor analysis, and behavioral data — not Pinterest boards. Every design decision is grounded in evidence about what actually works for your specific audience and product category.
We build complete design systems with reusable components, spacing scales, typography rules, and interaction patterns. Your store looks consistent on every page, and your team can extend the design without breaking it.
Trust signals, urgency cues, social proof placement, visual hierarchy, and friction reduction are part of the design from the first wireframe — not afterthoughts bolted onto a pretty mockup.
Customer interviews, competitor audit, analytics review, and heuristic evaluation. We map your customer journey and identify the UX problems holding your store back before designing a single pixel.
Site structure, navigation hierarchy, collection taxonomy, and content organization. We design the skeleton of your store so visitors can find what they want in three clicks or less.
Low-fidelity wireframes for every page template and critical user flow — homepage, collection, product, cart, checkout, and account. Tested with stakeholders before visual design begins.
Pixel-perfect Figma designs for desktop and mobile. Typography, color, imagery, spacing, and micro-interactions crafted to match your brand identity and maximize conversion.
Clickable Figma prototypes for key user flows — product discovery, add-to-cart, and checkout. Validate the experience with real users before investing in development.
Comprehensive Figma design system with atoms, molecules, and organisms. Button styles, card variants, form elements, modal patterns, and responsive breakpoints — all documented and reusable.
Logo usage guidelines, color palette expansion, typography scale, iconography, and photography direction. We ensure your brand translates perfectly to the digital storefront.
Annotated designs with spacing, typography, and interaction specs. Exported assets, CSS variables, and responsive breakpoint documentation ready for seamless development handoff.
Every project ends with a production-ready Shopify store and these tangible outputs.
Research findings, heuristic evaluation, and prioritized UX recommendations with expected impact
Low-fidelity wireframes for every page type with annotated user flows and interaction notes
High-fidelity Figma designs for desktop and mobile — every page, every state, pixel-perfect
Clickable Figma prototype for key user flows — product browsing, cart, and checkout
Complete component library with tokens, variants, states, and responsive breakpoints
Digital brand guide with logo usage, colors, typography, iconography, and imagery direction
Annotated specs, exported assets, CSS variables, and responsive breakpoint documentation
30 days of design support during development for adjustments, asset creation, and QA review
We use the best tools in the Shopify ecosystem and modern frontend stack to deliver stores that are fast, reliable, and easy to maintain.
Primary workflow
Testing & validation
Component frameworks
User insights
Visual identity
Dev collaboration
Get a free UX review of your Shopify store with specific design recommendations.
Get a Free UX Review →eCommerce design has a single goal: drive purchases. Every design decision — color, layout, typography, spacing, interaction — is evaluated by how it impacts conversion. We design for browsing patterns, trust-building, product discovery, and checkout completion. It is a specialized discipline, not general web design with a shopping cart.
We are a full-service agency. While this service focuses on design, we can build the Shopify theme from our designs as well. Our designers and developers work together, so every design is buildable and every technical constraint is considered from the start.
That is exactly what our UX Audit is for. We evaluate your current design, identify conversion blockers, and provide specific wireframes and recommendations. Many clients see significant improvements from targeted UX fixes without a full redesign.
A UX Audit takes 1–2 weeks. A Full Redesign takes 4–6 weeks. A Design System project takes 6–10 weeks. The timeline depends on the number of unique page templates and the complexity of your product catalog. We provide a detailed schedule during the proposal phase.
Yes. For Full Redesign and Design System projects, we conduct usability testing with clickable prototypes. We recruit testers who match your customer demographics and observe them completing key tasks. The findings directly inform design refinements before development.
Figma is our primary design tool. We deliver all designs as organized Figma files with auto-layout, component variants, and design tokens. Prototypes are built in Figma for seamless sharing and developer handoff through Figma Dev Mode.
Absolutely. We start every project by studying your brand guidelines, existing materials, and visual identity. If your brand needs refinement for digital, we handle that too — expanding your color palette, refining typography, and creating digital-specific guidelines.
Validate design decisions with data. A/B testing, heatmap analysis, and conversion tracking to prove ROI on every design change.
Learn More →Turn designs into a live, high-performance Shopify store. We build custom Liquid themes from our Figma designs.
Learn More →Need the design implemented as an OS 2.0 theme? Our theme developers build section-based themes from design system specs.
Learn More →Share your brand and we will show you what a conversion-focused redesign can look like — free initial concepts, no obligation.