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OS 2.0 Specialists

Shopify Theme
Development

Custom Liquid themes built for Shopify OS 2.0. Section-based architecture, pixel-perfect design, and sub-second performance — giving merchants full control over their storefront without touching code.

80+

Themes Built

100%

OS 2.0 Compatible

<1<s

Average LCP

hero-banner.liquid
// cruxtab-theme / sections
<section class="hero-product">
<h1>{{ product.title }}</h1>
<span class="price">
{{ product.price | money }}
</span>
<button data-add-to-cart>
Add to Cart
</button>
</section>
LiquidShopifyCSS
Why Custom Development

Themes that give you total control — without sacrificing speed or design quality

Most Shopify themes are bloated, generic, and slow. We build Liquid themes from scratch on Shopify OS 2.0 with a section-based architecture that lets you customize every page through the theme editor. Clean code, fast load times, and a design that is unmistakably yours — not a template shared by ten thousand other stores.

S

Section-everywhere architecture

Every page in your store uses sections and blocks. Rearrange layouts, add content, and customize your design through the Shopify editor — no developer needed for day-to-day changes.

P

Performance-first codebase

Zero unnecessary JavaScript frameworks, no render-blocking resources, optimized images, and critical CSS inlined. Our themes consistently score 90+ on Lighthouse and load in under 1 second on mobile.

D

Dawn-based, future-proof

Built on Shopify Dawn — the official reference theme — so your store benefits from every platform update. JSON templates, metafield support, and app blocks are built in from the start.

What's Included

Everything you need for a successful Shopify launch

01

Theme Strategy & Architecture

Section mapping, template planning, and content structure designed around your products, collections, and customer journey before a single line of code is written.

Design System & UI Kit

Comprehensive Figma design system with typography, colors, spacing, and component library — ensuring visual consistency across every page and section.

02

Custom Section Development

Purpose-built Liquid sections with schema settings, blocks, and presets. Hero banners, product grids, testimonial sliders, FAQs, and any custom layout your store needs.

Responsive Templates

JSON templates for every page type — homepage, collection, product, cart, blog, article, and custom pages. Fully responsive from 320px mobile to 2560px ultrawide.

03

Product Page Optimization

Variant selectors, dynamic pricing, media galleries with zoom and video, size charts, trust badges, and related products — all engineered to maximize add-to-cart rate.

Collection & Search

Filterable collection pages with tag-based and metafield-based filters, sort options, infinite scroll or pagination, and Shopify predictive search integration.

04

Performance Optimization

Lazy loading, responsive images with srcset, critical CSS, deferred JavaScript, font optimization, and preconnect hints. Every kilobyte accounted for.

Theme Editor Training

Guided walkthrough of every section, setting, and block. Screen recordings and written documentation so your team can manage the theme confidently.

Deliverables

What you walk away with

Every project ends with a production-ready Shopify store and these tangible outputs.

Th
Custom Liquid Theme

Production-ready OS 2.0 theme with sections, blocks, JSON templates, and full schema settings

Fg
Figma Design Files

Complete design system with component library, typography, colors, and responsive layouts

Sn
Section Library

Reusable section collection with customizable blocks, presets, and schema documentation

Mt
Metafield Setup

Custom metafield definitions and templates for product specs, size charts, and custom content

Pf
Performance Report

Lighthouse audit, Core Web Vitals scores, and page-by-page speed benchmarks

Se
SEO Configuration

Structured data, meta tags, Open Graph, sitemap, and robots.txt — verified and production-ready

Dc
Theme Documentation

Section reference guide, setting descriptions, and customization instructions for your team

30
30-Day Support

30 days of priority bug fixes, minor adjustments, and theme editor support after launch

Technologies We Use

The tools behind every custom Shopify store we build

We use the best tools in the Shopify ecosystem and modern frontend stack to deliver stores that are fast, reliable, and easy to maintain.

Shopify Platform

Theme ecosystem

Shopify OS 2.0LiquidDawnJSON TemplatesShopify CLITheme Kit
Frontend

Code & styling

HTML5CSS3Vanilla JSWeb ComponentsTailwind CSSGSAP
Design

UI/UX tools

FigmaAdobe XDPhotoshopIllustratorLottieSVG Animation
Performance

Speed & Core Web Vitals

LighthousePageSpeed InsightsWebPageTestCritical CSSLazy LoadingImage CDN
Sections & Blocks

Theme architecture

Section SchemaBlock TypesPresetsMetafieldsApp BlocksPredictive Search
Dev Workflow

Quality & collaboration

GitGitHubTheme CheckShopify CLIBrowserStackNotion

Need a theme that is fast, flexible, and truly yours?

Get a free theme audit and see how a custom OS 2.0 build compares to your current setup.

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Frequently Asked Questions

Common questions about custom development

OS 2.0 is Shopify's modern theme architecture. It introduces JSON templates, sections on every page (not just the homepage), app blocks, and metafields — giving merchants far more flexibility to customize their store through the theme editor without needing a developer for every change.

Both. If your current theme is structurally sound, we can add custom sections, improve performance, and extend functionality. If it is outdated, bloated, or based on an older architecture, a ground-up rebuild will save you time and money in the long run.

Theme Store themes are designed for the broadest possible audience, which means generic design, unnecessary features, and code bloat. A custom theme is built specifically for your brand, your products, and your customers — nothing more, nothing less. It is faster, lighter, and converts better.

Absolutely. We build every section with the Shopify theme editor in mind. You can rearrange sections, update content, swap images, change colors, and configure settings without writing a single line of code. We also provide full training and documentation.

A Theme Customization project typically takes 2–3 weeks. A full Custom Theme build takes 5–8 weeks. Premium themes with advanced features can take 8–12 weeks. We provide a detailed timeline during the proposal phase.

Yes. We build themes with OS 2.0 app blocks, so apps like Klaviyo, Yotpo, and Judge.me integrate cleanly through the theme editor. We also ensure app scripts do not conflict with theme performance.

Every project includes post-launch support (14–60 days depending on tier). After that, we offer retainer plans for ongoing updates, seasonal redesigns, new section development, and performance monitoring.

Related Services

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